Through a Champion’s Eyes: Mummu in Luxury People Magazine

Every fan remembers the big moments on TV—the breakaway that stuck, the mountain attack that cracked the race open. But what a rider remembers is something else entirely: the roar inside the peloton, the wind on a summit, the split-second decision that defined a career.

That’s the perspective Mummu Cycling exists to share. As Luxury People Magazine explored in its September 2025 issue, our model is built on deconstructing those defining moments and granting privileged access that no VIP pass can match. Guests ride closed-road Tour de France routes, join official race vehicles, and gain behind-the-scenes access in start villages and team zones.

At the heart of it are champions like Cadel Evans and Stuart O’Grady, who ride alongside, dine with, and mentor our guests. Their insights transform a stage from something you watch to something you feel.

The article put it simply: “At Mummu, luxury is not an aspiration or an upgrade; it is the expected benchmark.”

For us, this feature is not just recognition—it is a validation of what we’ve always stood for: access, emotion, and real connection that goes far beyond transactions.

“Every fan remembers the big moments on TV. But what a rider remembers is something else entirely.” — Marcel Berger

Read the full feature → Luxury People Magazine