Stuart O'Grady leads on the cobbles of Paris-Roubaix

Booking Open

STUEY20

Limited Anniversary Departure

Spring Classics 2027 with Stuart O'Grady

Twenty years after conquering Paris–Roubaix, Stuart O’Grady returns to the cobbles with a small group of guests for a deeply personal journey through cycling’s sacred roads.

2–12 April 2027

Belgium & Northern France

11 Days / 10 Nights

From

$999

Hosted By: Paris–Roubaix Winner Stuart O'Grady

Celebrating: 20 Years Since Roubaix Victory

Official Access: Tour of Flanders & Paris–Roubaix

Departure: Limited Anniversary Journey

The Roads That Never Leave You

There are races you watch. And then there are races that leave marks on people.

The Spring Classics are not polished sporting theatre. They are cold mornings in farm fields, mud on faces, crowds pressed against barriers and cobbled sectors that rattle through your bones long after the race is over.

Twenty years after his Paris–Roubaix victory, Stuart O’Grady returns to the roads that shaped his life — not to relive old victories, but to share the hidden world behind cycling’s most sacred races.

This journey moves through the heart of northern cycling culture. From the bergs of Flanders to the wooded climbs of the Ardennes and the brutal pavé of Roubaix, every day places you deeper inside the mythology of the Classics.

You will ride the roads yourself. Stand beside sectors you have watched for years. Hear the stories where they actually happened.

There are VIP tickets in this world. And then there is this: access to memory, history and the inner circle of a sport built on suffering and pride.

Days

Race Experiences

Legendary Sportives

Years Since Roubaix

Why 2027 Matters

Twenty years is a long time in cycling. Teams disappear. Riders retire. The roads remain.

In 2007, Stuart O’Grady became the first Australian to conquer Paris–Roubaix, surviving crashes, cobbles, chaos and one of the hardest race days in professional cycling.

The Roads That Built Cycling

Oude Kwaremont

The climb where Flanders starts to roar and the Ronde begins to split apart.

Paterberg

Short, steep and savage — a final Flemish judgement before the race turns toward glory.

Mur de Huy

A wall disguised as a road, rising sharply from the Ardennes and punishing every rhythm.

La Redoute

One of the Ardennes’ great launchpads, where beautiful roads quickly become brutal.

Carrefour de l’Arbre

The final great Roubaix sector, where dreams either harden into belief or fall apart completely.

Roubaix Velodrome

The concrete bowl where suffering becomes history and every finish feels like a reckoning.

The STUEY20 Difference

Most cycling fans experience the Classics from outside the barriers.

This journey places you beside someone who lived them from the inside.

Throughout the week, Stuart does not simply appear for dinners or photographs. He rides alongside the group, explains the sectors where races are won and lost, and shares stories from inside the peloton that television never fully captures.

At Roubaix especially, the experience becomes something few fans ever encounter: hearing the pavé explained by a winner, standing beside Carrefour de l’Arbre with someone who knows what it asks of a rider, and entering the velodrome with a deeper understanding of what the race truly means.

Twenty years later, these roads still carry memory. This journey lets you experience them through the eyes of someone who conquered them.

The Journey

You arrive in the heart of Belgian cycling country, where roadside cafés still talk about breakaways like they happened yesterday. After your arrival transfer from Oudenaarde or Waregem station, you settle in and roll out for a relaxed warm-up ride through narrow lanes, farm fields and roads that already feel familiar from the Classics. That evening, the group comes together over a welcome dinner as the journey begins properly.

Day Highlights:

Arrival transfer from Oudenaarde or Waregem station
Warm-up ride and group welcome dinner

Moments You'll Never Forget

The moments that stay with you long after the mud has washed away.

Female cyclists from AG Insurance – Soudal Team and EF Education-EasyPost race intensely on a velodrome track, with spectators and an Australian flag in the background.

Insider access

Paris Roubaix

Inside the Roubaix Velodrome

The Roubaix Velodrome is not what most people expect. It is old.

Pro Experience

Paris Roubaix

Stuart's Roubaix

Stuart O'Grady won Paris–Roubaix in 2007. The details of that day — the decisive move, the solo finish, the track surface under his wheels — are his to tell, and he tells them differently depending on where you are when you ask.

Three men posing indoors, one holding a drink

Pro Experience

Spring Classics 2027

Andy Schleck's Spring Classics: Riding with a Tour Champion

Ride Flanders and Liège-Bastogne-Liège with Tour de France champion Andy Schleck. VIP access to cycling's greatest one-day races.

Ride Captains & Local Knowledge

Experienced Mummu hosts guide each ride with route insight, pacing support and the small details that keep the day flowing.

Mechanical & Vehicle Support

Support vehicles, mechanical assistance and practical help across Flanders, the Ardennes and Northern France.

Nutrition & Ride Briefings

Daily briefings, ride snacks and clear guidance so you know what is coming before the cobbles begin.

Transfers & Luggage Logistics

Carefully planned hotel moves, luggage transfers and guest transport between Oudenaarde/Waregem, Namur and Kortrijk.

Flexible Ride Rhythm

Designed for ambitious riders and passionate fans, with recovery options and support around the biggest days.

Mummu Insider Access

The hard part should be the cobbles — not the logistics. We keep you close to the action without the operational noise.

The roads never leave you.

In 2027, Stuart O’Grady returns to the cobbles twenty years after his Paris–Roubaix victory. Join the limited STUEY20 anniversary journey and experience the Spring Classics from the inside.

What’s Included in Your Journey

Ride the Legendary Cobbles

Guaranteed entries to the Tour of Flanders Sportive and Paris–Roubaix Sportive.

Official Race-Day Hospitality

VIP access for the Tour of Flanders and Paris–Roubaix race days.

Hosted by Stuart O'Grady

Ride, dine and hear the stories behind one of Australia’s greatest Classics careers.

Ardennes Riding Block

Explore the climbs and roads around Namur, including Mur de Huy and La Redoute ride options.

Roubaix Recon Experience

Ride key pavé sectors including Carrefour de l’Arbre before the race weekend.

Premium Support

Mechanical, ride and logistical support across Flanders, Namur and Kortrijk.

STUEY20 Exclusive Moments

Anniversary Dinner Evening

An intimate storytelling night reflecting on Stuart’s 2007 Paris–Roubaix victory campaign and the roads that shaped it.

Commemorative Rider Pack

Limited STUEY20 keepsakes and anniversary items created for guests on this 2027 departure.

Roubaix Recon Masterclass

Hear Stuart break down the sectors, attacks and emotions that define the Hell of the North.

Velodrome Anniversary Moment

A race-day experience inside Roubaix’s most sacred arena, framed by twenty years of memory and meaning.

Stories Where They Happened

From Flanders to Roubaix, the week is shaped around the places where Classics history still feels alive.

Limited Anniversary Departure

This STUEY20 edition is tied to the 2027 commemorative year and will not be repeated in the same form.

Deepen Your Access

Optional additions for those wanting to go even further inside the story.

Lunch with The Cannibal

The table is round. The room is quiet. And Eddy Merckx is telling you about the time he nearly lost everything—then won anyway. It’s not a talk. It’s not a photo op. It’s a lunch with the greatest of all time. No script. Just a seat across from someone who’s lived what the rest of us only imagine.

•Limited to 8 Guests
•Unrepeatable Experience

$999

Beers with Boonen

No microphones. No Q&A. Just two of the biggest Classics legends of the last 20 years, a few cold beers, and a courtyard behind a Flemish pub. The stories are easy. The laughs are real. And for a while, you forget you're not a teammate, too.

•Limited to 12 Guests

$999

Bike Hire

For those who prefer to travel light but ride heavy, this is your edge. The Factor ViSTA isn’t just a hire bike—it’s a machine built for the rigours of Roubaix. Wide-rim tires smooth the cobbles. The SRAM Force AXS 13-speed drivetrain gives you range and precision to match the terrain. Fitted, dialled, and waiting at the start line.

•11 Days

$999

Join the STUEY20 Anniversary Journey

A limited 2027 departure through Flanders, the Ardennes and Roubaix with Stuart O’Grady, twenty years after his Paris–Roubaix victory.

From$999

Limited Anniversary Departure

There are races you watch. And then there are races that leave marks on people.

You will ride the roads yourself. Stand beside sectors you have watched for years. Hear the stories where they actually happened.

There are VIP tickets in this world. And then there is this: access to memory, history and the inner circle of a sport built on suffering and pride.

Spring Classics 2027 with Stuart O'Grady